Bait & Boots combines a playful Western spirit with a fresh seafood flair. At its center is a friendly shrimp character sporting a cowboy hat and boots, anchoring the brand’s fun, whimsical identity. A vivid color palette of soft sky blues, warm oranges, earthy browns, and a pop of sunny yellow captures both ocean and desert vibes. Bold, hand-drawn illustrations and repeating patterns keep the look lighthearted and memorable, while simple mockups show how this quirky concept can translate seamlessly across packaging, apparel, and signage.